Overview: Earth & Elixirs is a new skin and hair care brand that recently launched its first product range consisting of red onion hair oil, vitamin C serum, and anti-aging serum.

The purpose of this digital brand presence is to create a cohesive and consistent brand aesthetic on social media channels. The goal is to increase brand awareness, drive traffic to the Earth & Elixirs website, and ultimately increase sales.

Target Audience: The target audience for Earth & Elixirs is women between the ages of 25-45 who are interested in natural and organic skincare and hair care products. They are health-conscious individuals who are willing to invest in high-quality products that are effective and environmentally friendly. They are likely to be based in urban areas and have a keen interest in beauty and wellness.