Objective:

Raw Factory is a retailer of raw and healthy food products such as seeds, nuts and dried berries. They are looking to establish a social media presence that lends them credibility and talks about the organic source of their products.

The purpose of this social media strategy is to increase brand awareness, drive traffic to the Raw Factory website, and ultimately increase sales in India.

Target Audience:

The target audience for Raw Factory is health-conscious individuals who are interested in raw and organic food products. The majority of these individuals are likely to be in the 25-45 age range and based in urban areas. They are interested in healthy living and looking for high-quality products that are both tasty and nutritious.