FF21 CO-LIVING
Website & Social Media Design
Objective: FF21 was seeking to establish its digital presence and social media content to effectively communicate its brand personality and ethos.
Target Audience: Young adults (aged 18-30) who are looking for a community-focused co-living space that reflects their lifestyle and values.
Key Considerations:
The design should be clean, fun, and upbeat
The website and social media content should differentiate FF21 from other co-living spaces
The website and social media content should be responsive, user-friendly, and onboard with the latest trends
CHALLENGES:
To make FF21's digital presence and social media content stand out it was important to create social media content that was fast, upbeat, and uses Gen Z lingo to appeal to the target audience. The team had to keep up with the latest trends and cultural references to create engaging and relevant content that resonates with young adults.
We worked to create a user-friendly interface that allowed customers to explore the different room options easily.
