Social Media Content Creation
VICCO ARABIA
Objective: To create a strong digital presence for VICCO in the UAE through social media posts and creatives that resonate with the local audience. The aim is to raise brand awareness, increase engagement, and ultimately drive sales.
Target Audience: The UAE market, with a particular focus on young adults aged 18-35. The audience is likely to be tech-savvy and active on social media, with an interest in health and beauty products.
To create effective social media content that resonates with the UAE audience and connects with their values, it was crucial to gain an in-depth understanding of their likes, dislikes, cultural traditions, and festivals.
This knowledge helped ensure that the content was tailored to the audience's preferences and engaged with them on a personal level, building a stronger relationship between VICCO and its target market.
By incorporating cultural references and themes that are relevant to the audience, we aimed at creating a more authentic and engaging digital presence.
