Marmeto
Full Stack Digital Marketing
Introduction: Marmeto, a service-based tech solutions provider for Shopify merchants, has successfully navigated the competitive tech landscape for over 3 years. The primary objective of this marketing case study is to outline the strategic efforts employed by me to position Marmeto as a market leader in the Shopify tech innovation sector. The company aimed to build credibility through targeted content, break through the clutter of e-commerce agencies, focus on Shopify Plus customers, enhance internal team morale, and ultimately drive an increase in revenue-generating leads.
Carousels & PDFs
Creating brand awareness by making “Shopify” and “E-commerce Innovation” two of the key content pillars. These result in high engagement rates and organic CTRs on Linkedin as high as 55%.
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Repurposing solutions-based content
Every CRO / engagement solution that could be customized for a Shopify Plus merchant site was documented in a carousel format and repurposed as a social media post, a pdf for LinkedIn as well as a quick glance solution for the sales team.
This genre of content brought Marmeto to the forefront of the Shopify innovation landscape and played a vital role in reducing the turnaround times for the creation of proposals.
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#ClientSpeaks
#ClientSpeaks
From the very beginning, Rucha demonstrated an unwavering commitment to excellence and a deep understanding of our design and content needs. Her remarkable efforts and expertise in the field of design/content/marketing/management have truly helped us and the proof of it is our such a long-term engagement.
Rucha’s creativity and innovative ideas breathed freshness into our campaigns, making them stand out. She was able to understand our brand, values, and objectives, which allowed her to create tailored marketing solutions that perfectly aligned with our vision.
Working with Rucha was not just a professional collaboration; it was a partnership built on trust and mutual respect ad ended up being more friends for the brand. She demonstrated a genuine commitment to our success and went above and beyond to ensure we were satisfied with the results.
In summary, Rucha has been an invaluable asset to our business over the past three years. Her exceptional design and content and marketing expertise, dedication to quality, and ability to deliver outstanding results have played an important role in setting our position right in the ecosystem and we as an organization are grateful for the opportunity to have worked with her.
- Saurav K, Co-Founder @ Marmeto
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#ClientSpeaks
#ClientSpeaks
Rich Media Creation
Brand Identity Reinforcement
Incorporating a logo into social media visuals boosts recall. Memorable visuals amplify brand recognition, fostering lasting connections with your audience.
This also let’s the creativity of the brand personality shine through.
