MINISTER’S MATCHA
Website User Interface Design
Objective: To create a website user interface design that effectively showcases Ministers Morning Matcha's green tea product, while also providing a seamless shopping experience for customers.
Target Audience: Health-conscious consumers who are seeking a natural and energising alternative to coffee.
Key Requirements:
Aesthetic that is opulent, dark, and reflective of Japan's rich cultural heritage.
Comprehensive information on the green tea product, including health benefits and brewing instructions.
Dedicated shop page for customers to purchase the product directly from the website.
Blog page for sharing relevant and informative content related to green tea and Japanese culture.
CHALLENGES:
The envisioned design approach aimed to achieve a nuanced balance between luxurious and somber tones, all while honoring the vibrant cultural legacy of Japan.
The task at hand posed a formidable challenge, as the objective was to convey a sophisticated black aesthetic that would seamlessly align with the brand's refined sensibilities, without appearing amateurish.
The synchronization of visuals and imagery was of utmost importance to fully capture the desired effect.
