SAIROOP INDUSTRIES
Content Creation, UX Design, Wix Website Design & Development
Objectives: To create a professional website that positions Sairoop Industries as a reliable and reputable manufacturer of HDPE pipes, DWC pipes, and sprinklers.
Target Audience: Multinational corporations seeking reliable and reputable manufacturers of HDPE, DWC pipes, and sprinklers.
Key Features:
A modern and professional design that reflects the company's brand values and presents them as a corporate entity.
Clear and concise information about the company's products, services, and manufacturing processes.
CHALLENGES:
The primary hurdle in launching this website was the absence of a clear content strategy.
To accomplish this, we engaged in branding exercises with the client to gain a thorough understanding of their brand voice, brand personality, and to align on their vision and mission. Extensive conversations were had to grasp the story behind their inception and the founder's journey.
Through competitor analysis, we identified their unique selling propositions and honed in on an appropriate market positioning.
Ultimately, we developed and launched the entire website on Wix to ensure seamless maintenance.
DELIVERABLES:
A meticulously crafted website that effectively portrays Sairoop Industries as a corporate entity.
Comprehensive and dedicated product pages.
Compelling sections highlighting their CSR activities to bolster their credibility.
Mobile-responsive with quick load times to ensure optimal viewing experience.
